SEO Reference Guide
Rich Snippets
Rich Snippets are small pieces of code that are added to your website HTML that tell search engines to display your search results with extra details included.
Rich snippets can drive traffic to your site, since it gives users a better idea of what they can find there. Using rich snippets helps increase click-through rates and decreases bounces, since users are exposed to results relevant to their search.
To give users the best experience on your site, it's important that your rich snippets accurately reflect your page content.
To use rich snippets, just add some basic information to your existing HTML.
Local Business rich snippets include the business address and phone number making it easy for customers to find them.
Ratings rich snippets display the aggregate star rating of products sold or shown on your site.
Authorship rich snippets include a photograph of the author pulled from their Google+ profile and a link to other articles written by them.
Events rich snippets include the details for your event like times, dates, and location.
Video rich snippets include a thumbnail for the video and allows the person searching to view it from the search results page.
How Search Engines Use It
How Visitors See It
Code Example
For demonstration purposes, only. Do not use.
<html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en" xml : lang="en">
<head>
<title>Ignatius J. Reilly's Blog!<title>
<meta name="description" content="Freelance writer and web designer who approaches every project with the excitement of hurtling into the abyss aboard a Greyhound bus">strong>
<head>
<body>
<link rel="author" href="https://plus.google.com/110791966889361830241" />Ignatius J. Reilly</a>
<h1>My blog post</h1>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.</p>
<h2>About</h2>
<p>Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.</p>