High importance

Page Content

The content on your website's pages — the visitor-facing text — plays an important role in search engine optimization. Search engines might use snippets of text from your page if it doesn't contain a description tag, or in some situations the search engine might display page content that is more relevant to a user's search. See How Search Engines Use It for an example. In addition to being well-written and informative, your content should also:


Also, it's always a good idea to check your text's spelling and grammar.

How Visitors See It

Your site's content

How Search Engines Use It

In some circumstances, search engines might display snippets of your page content rather than content from the page's description tag:

Content in search results

Code Example

For demonstration purposes, only. Do not use.

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict/EN" "http://www.w3.org/TR/xhtml/DTD/xhtml-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en" xml : lang="en">
<title>Two-Person Dome Tent | Green River Valley Camping Gear<title>
<meta name="description" content="Green River Valley Camping Gear has the widest selection of two-person dome tents at the lowest prices.">
<div class="navigation">
<a href="home.html">Home</a>
<a href="cart.html">Shopping Cart</a>
<a href="signin.html">Sign In</a>
<a href="register.html">Register</a>
<a href="contact.html">Contact Us</a>
<h1>Green River Valley Camping Gear<h1>
<p>When it's just you and a buddy, the Two-Person Dome Tent is a natural choice for lightweight but durable shelter. The Two-Person Dome Tent features sturdy, rip-stop nylon construction. Fiberglass poles make it easy to set up, yet strong enough to handle rough weather. The attachable rain fly creates a vestibule perfect for keeping your dirty gear away from where you sleep. And the floorplan is just right for two adult campers and all their gear. Whether it’s your next backpacking trip or just a weekend at the lake, the Two-Person Dome Tent reliably shelters you and a buddy.<p>