High importance

H1 Header Tag

Each page of your website should include one (and only one) H1 header tag to tell visitors what the page is about. Your H1 tag should be brief — no longer than a short sentence — and include the page's most important keywords. Make sure the content for your H1 tag is unique for every page in your website. The text in your H1 tag displays in your page header, but it does not display with your site in search results.

We recommend that your title and H1 tags for the same page differ slightly, but still get the same idea across. Search engines won't penalize your site's SEO if they're exactly the same. It can actually be beneficial if they're different.

NOTE: If you're using a content management system such as WordPress®, Joomla!®, or Drupal®, check to see if your title and H1 tags are the same by default and, if so, change that setting.

How Visitors See It

How visitors see the H1 header tag

Code Example

For demonstration purposes, only. Do not use.

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict/EN" "http://www.w3.org/TR/xhtml/DTD/xhtml-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en" xml : lang="en">
<head>
<title>Two-Person Dome Tent | Green River Valley Camping Gear<title>
<meta name="description" content="Green River Valley Camping Gear has the widest selection of two-person dome tents at the lowest prices.">strong>
<head>
<body>
<h1>Two-Person Dome Tent<h1>
<p>When it's just you and a buddy, the Two-Person Dome Tent is a natural choice for lightweight but durable shelter. The Two-Person Dome Tent features sturdy, rip-stop nylon construction. Fiberglass poles make it easy to set up, yet strong enough to handle rough weather. The attachable rain fly creates a vestibule perfect for keeping your dirty gear away from where you sleep. And the floorplan is just right for two adult campers and all their gear. Whether it’s your next backpacking trip or just a weekend at the lake, the Two-Person Dome Tent reliably shelters you and a buddy.<p>