Medium importance

Description Tag

The description tag (also called the Meta description tag) contains information most search engines display below your website link in the results list. Its main purpose is to provide an accurate description so people know what your site is about. Your description should entice people to select your site from all the sites returned, so make sure the content is both interesting and informative.

Every page in your website needs a unique description tag that contains the keywords for the page. Be sure to keep your descriptions less than 250 characters, and avoid non-alphanumeric characters (stick to letters and numbers).

How Search Engines Use It

Description in search results

Code Example

For demonstration purposes, only. Do not use.

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict/EN" "">
<html xmlns="" dir="ltr" lang="en" xml : lang="en">
<title>Two-Person Dome Tent | Green River Valley Camping Gear<title>
<meta name="description" content="Green River Valley Camping Gear has the widest selection of two-person dome tents at the lowest prices.">
<div class="navigation">
<a href="home.html">Home</a>
<a href="cart.html">Shopping Cart</a>
<a href="signin.html">Sign In</a>
<a href="register.html">Register</a>
<a href="contact.html">Contact Us</a>
<h1>Green River Valley Camping Gear<h1>
<p>When it's just you and a buddy, the Two-Person Dome Tent is a natural choice for lightweight but durable shelter. The Two-Person Dome Tent features sturdy, rip-stop nylon construction. Fiberglass poles make it easy to set up, yet strong enough to handle rough weather. The attachable rain fly creates a vestibule perfect for keeping your dirty gear away from where you sleep. And the floorplan is just right for two adult campers and all their gear. Whether it’s your next backpacking trip or just a weekend at the lake, the Two-Person Dome Tent reliably shelters you and a buddy.<p>